Email marketing is not only a smart and cost-effective way to reach your audience - it’s the best way to drive traffic to your website. We conceptualize, plan, write, and develop effective email marketing campaigns and e-newsletters.

• “The Well-Spring,” WorldServe International, January 2007
• “The Well-Spring,” WorldServe International, July 2006
• “The Focus,” Raleigh Public Relations Society, May 2007

Press releases are one component of a larger public relations strategy. We use these as a tool for informing the media and the public, building credibility, increasing community awareness, and enhancing the image of an organization. Our service includes release planning, writing, targeted distribution, and follow up with key contacts.

• Oncoscope, Inc.
• Storybook Safari
• Five Guys Famous Burgers & Fries; Page 1, Page 2
• Ad Club of the Triangle, Campbell University, Food Shuttle Partnership; Page 1, Page 2

The way people read on the internet is radically different than traditional reading styles. That’s why our web-ready content uses strategies like shorter sentences and paragraphs, formatting, and even blank space to help online readers digest website content. The result is a more user-friendly, functional, and more often visited website.

• Logan Aldridge (website), Beyond Expectations; Page 1, Page 2, Page 3
• Homes in Motion (website) - Before & After of “Home” and “About Us“
• Lineberry and Company Custom Gifts and Jewelry (website); Page 1, Page 2, Page 3
• Alliance Group (website); Page 1, Page 2

Advertising requires a unique type of business writing called copywriting. Good copywriting has the power to persuade readers to action - whether visiting your website, contacting your business, or purchasing your product or service. We put this power to work for various companies:

• BlueSkyIT Marketing Slick
• BakeHouse Bistro Newspaper Ad

Brochures are usually critical pieces of marketing collateral, sharing a company’s story and value with its audience. They can also be educational in nature, rather than promotional. We helped these organizations develop effective content for their brochures.

• BakeHouse Bistro’s “Espresso”
• WorldServe International’s “Water Projects”; Pages 1, 2, 3, 4, 5, 6, 7
• BakeHouse Bistro’s “Now Open”

We work on a wide variety of projects that don’t fit neatly into these categories.

• 2007 Guide to Raleigh and Wake County
  We provided research, editing, and writing for the Greater Raleigh Chamber of Commerce’s 2007 full-length newcomers’ guide. In an area that adds over 100 new residents each day, this is a critical piece.
• “Summer Selling,” New Homes & Ideas Magazine; Page 1, Page 2, Page 3
• “Autumn Selling,” New Homes & Ideas Magazine; Page 1, Page 2, Page 3
  These are from a four-part series about preparing your home to be sold in each season.

(Samples not public)

• Business Plans
• Business Proposals
• Professional Correspondence
• Corporate Blogs
• Employee/Internal Communications
• Editing
• Research
• …and more!